1. Peter Jones Sloane Square

. British business tycoon Peter Jones's attempts to launch a TV career in the U.S. Are already being ridiculed after a trailer for his forthcoming show sees him driving around in a car with the license plate 'SOB'. Jones, who shot to fame in the UK as a judge on Dragons' Den - similar to the U.S. Programme Shark Tank - is currently being splashed across American TV screens to promote his show Save Our Business. However producers have given the entrepreneur a car to drive into shot featuring the registration plate 'SOB' - an abbreviation for 'Son Of A B.h'.

Find out about Tycoon's Tom Thurlow and his business idea. 'A advertiser-funded newspaper for teenagers that's free to its readers. It will take news stories from around the world including.

Hard-nosed: Jones takes a tough-love approach to helping failing American businesses in his new U.S. Show Another viewer Kris Deutsch, also from LA, said: 'The trailer presents him as a SOB. What a ridiculous way to introduce him to people. 'He is meant to be a respected businessman. Window xp black edition 2009.

This is a real blooper. 'Surely someone at the network must have realized that.' The show begins on TNT later this month. A spokesman said: 'Peter Jones is a titan of entrepreneurship who has created a worldwide empire with more than a hundred businesses, both large and small. Jones, far right, with fellow dragons (L-R) Duncan Bannatyne, Hilary Devey, Theo Paphitis and Deborah Meaden on BBC's Dragons' Den 'In TNT's Save Our Business, Jones travels across America on a mission - investing his time and expertise and putting his reputation on the line to save small businesses in trouble.

Peter Jones Sloane Square

'Each week, Jones will assess the major problems facing a struggling company and design a plan to help save it from collapsing. 'During the first season of Save Our Business, Jones will lend his expertise and tough-love guidance to an online retailer of 'vintage inspired' woman's clothing, an indoor kids theme park, a karate school, a combination florist/wine store and a New York City bagel deli'.

This is the book that budding entrepreneurs everywhere have been waiting for. Dragon's Den star Peter Jones will demonstrate how anyone can become successful - you just need guts, determination and ideas. In Tycoon, Peter offers his personal insight into the qualities and skills he believes every successful entrepreneur possesses.

His Ten Golden Rules provide key building blocks for turning your ideas into successful businesses. He shows how to road test your ideas, create momentum behind a project, inject investors with enthusiasm for your ideas, and how to have the courage to risk failing in order to see your vision become a money-spinning reality. A hugely inspiring book - it's the ultimate guide to thinking like a millionaire and becoming one.